How Much Is Your Popcorn Worth?

´╗┐How Much Is Your Popcorn Worth? Could buying popcorn in a theatre be a ‘conditioned’ response? Could it be that people are ‘trained’ to believe that movies and popcorn go ‘hand in hand’ – and that one without the other is….”incomplete?” And, therefore, price is just not an issue at all? What a powerful place …

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